Using Customer Location Data in Klaviyo

Last updated: May 16, 2025

Once your location data is synced from Customer Location into Klaviyo — whether through profile enrichment, event-triggered syncs, or (soon) custom objects — you can start using that data to create highly targeted segments, flows, and reports.

Segmenting Based on Nearest Store

If you're enriching profiles with a custom property like nearest_store, you can use this to build dynamic segments. For example:

  • People whose nearest_store is London Flagship
  • Profiles that match a specific postcode or region
  • People within driving distance of a pop-up store location

In Klaviyo, go to Audience → Lists & Segments → Create Segment, and choose the condition:
Properties about someone → nearest_store equals "[Your Store Name]".

Creating a segment using the nearest_store property

Flows Triggered by Location Events

If you’ve set up event-based mappings, you’ll be sending new events into Klaviyo, like Nearest Location Found. These can be used to trigger automated flows.

To build a flow based on location matching:

  1. Go to Flows → Create Flow
  2. Choose Metric Trigger
  3. Select Nearest Location Found as your triggering event
  4. Add filters like specific distance, address fields, or store name
  5. Design your email or SMS message accordingly

Using a Customer Location event as a flow trigger

Combining Profile + Event Data

You can also combine profile properties with location events for advanced targeting. For example:

  • Trigger a flow if someone has nearest_store = Glasgow and received a Nearest Location Found event in the last 30 days
  • Use conditional splits inside flows to personalise content by region

Reporting on Location-Based Performance

You can use Klaviyo’s built-in reporting tools to evaluate the performance of campaigns or flows by location-based criteria.

Example reports include:

  • Conversion rates by nearest_store
  • Email performance for flows triggered by location events
  • List growth or sign-ups near specific regions

To build a custom report, go to Analytics → Custom Reports, or filter campaign metrics by segment conditions that reference location-based properties or events.